If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. I'll be discussing the role of each pillar in 2018 content marketing.
AI-assisted, human produced content
AI is revolutionizing content marketing. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby, for instance can recognize spam emails. Another example of AI-assisted content is financial reports and product description. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated content
Let's see some examples if you aren't sure what user generated content (UGC). Brands such as Anthropologe use UGC brilliantly. They mix professionally-styled images and photos from customers to show the products. One example is a post that shows a model wearing an Anthropologie gown, while another shows a woman five feet nine inches tall in a size four. Combining the two creates a seamless shopping experience that their customers will love.
Longform quality content
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. The debate over whether longform content is better for SEO isn't new, but one thing remains clear - long-form content gets more traffic than short-form content. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
It's possible to snack on content marketing in the future. But, what does that mean? This form of content offers consumers quick information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. These small pieces of content can be used by brands to tell their story. You can also use this content as a teaser to get more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Personalization has become a standard feature on websites such as Amazon and Netflix. However, only 33 percent are doing it right. The best companies are using data to create personalized content. This can include browsing history, preferences, and even behaviour. This way, you can tailor the content for each visitor and maximize its effectiveness. It is essential to know how to use personalization properly if you want to make personalization work in your brand's favor.
FAQ
What is content marketing?
This strategy involves creating relevant and valuable content for your blog or website. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
Why is content so important?
Every digital marketing campaign is dependent on content. In order to attract new customers you will need to create relevant content. This is best done through blogging. Blogging allows you to build authority within your niche. This makes you more trustworthy. Trustworthiness creates credibility which can lead to higher search engine ranking. When you rank high in search engines, organic searches bring you traffic.
What are the benefits from content marketing
Content marketing helps drive leads and sales by creating high-quality content. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. Additionally, content marketing can increase brand awareness and build trust with potential customers. Finally, content marketing creates a positive image for your company.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
Why Make A Content Marketing Strategy? Why Not Now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. The truth is that you don't need all of the tasks at once. Start small.
Start With One Thing At A Time. To do too many things at once can lead to burnout and slow progress. Instead, focus on one thing at a time until you've mastered it.
Start small. Do not worry about perfectionizing every aspect of your content-marketing plan. Concentrate on one aspect of content marketing at the time. You will find that you become more comfortable with your content marketing efforts.
Build On Previous Successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out directly to industry experts and ask them to promote your content. You can also organize an event and invite bloggers.
It doesn't matter if you haven't created content before. Begin with something simple. Start with something simple. Whatever you choose, make sure you can measure its effectiveness.