You must be able to determine the success of your content marketing campaigns for B2B. You can look at examples such as the CMI podcast and the online magazine of GE. You can also visit the blogs of WeWork or HubSpot. Both companies regularly publish useful content. You will see that the content they produce is producing leads in both cases.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The online magazine, "The Txchnologist", focuses both on the latest technologies and advances in GE's businesses, as well the wider technology landscape. It has become a trusted resource for technology enthusiasts around the world. This B2B content strategy has helped to grow a loyal audience and prospects.
GE's content is just as diverse as its products. Its scientists, engineers, and thinkers produce compelling content for the general public. The company partnered with Wattpad, producing an eight-part podcast series called "The Message", that has topped the iTunes charts. Although it's not the most obvious example of B2B content, it works. It's clear to see why.
CMI's podcast
In addition to the podcast's regular content, the CMI offers a recurring "Rants and Raves" segment and a podcast on b2b content marketing best practices. Interviews with Joe Pulizzi, founder of CMI, and industry experts offer valuable insight into what works and doesn't. Nearly five million people listen to the podcast each month. The topics range from best practices in content market to past examples.
CMI research has found that B2B content marketing is a great tool for companies of all sizes. Across all sizes, 30 percent and 27 percent of marketers report high content marketing success. Outsourcing is a great method to produce content. Marketing professionals are increasingly outsourcing B2B content, with 81 per cent of them planning to do so by 2021. This is an increase of 66 per cent last year.
Blog by WeWork
WeWork's blog might be a good example for B2B content marketers. Although the blog of the coworking and coliving provider can look like consumer-focused content it is actually intended for entrepreneurs who want to change the world. As the gig economy becomes more popular, content marketers will need to address the issue. We recommend that you use the blog of your company to help inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. The goal is to provide valuable content for a target audience. A reader will be more inclined to share the post if it is helpful. It's also fun to read. Here are some suggestions for how to use a business blog for business-tobusiness content marketing.
HubSpot's blog
The HubSpot blog is the tactical Wikipedia for digital marketers. From checklists to ebooks, this blog can teach you how to get started with content marketing. In fact, many of HubSpot's blog posts are actually updated from time to time. Here are some of the most popular posts. These posts will give you tips for optimizing your blog's effectiveness. Content marketing is essential if you want to optimize blog content and increase search engine rankings.
HubSpot blogs are carefully curated and contain soft CTAs. Some articles contain links to product pages or gated content. In addition, HubSpot includes templates as their primary lead magnets. Most HubSpot posts feature a soft CTA. The original date of the post and whether or not it has been updated recently are displayed along with three or six related articles. These articles can be difficult to determine if they were manually curated.
FAQ
How do I get started in Content Marketing?
Start by identifying who your audience is. What are their needs? What are their needs? What are their needs? Once you know who you're writing for, you can determine where to focus your efforts.
Why is content so important
Digital marketing campaigns are dominated by content. You must create quality content to attract new customers. The best way to do this is through blogging. Blogs help you establish authority in your niche and make you more trustworthy. You can build trustworthiness, which increases your search engine rankings. You get organic search traffic when you rank highly.
What is it worth to hire a content strategist for your company?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
How do I calculate my return on investment from a Content Marketing Strategy
Businesses who implement a Content Marketing Strategy see a return on investment (ROI), between 5x-10x greater than those that do not.
A Content Marketing Strategy is designed for sales and leads generation.
It is also intended to give valuable insights into your company. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
Let me tell you how much you can make from your Content Marketing Strategy.
It is possible to easily double your overall income.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. Use infographics as a tool to promote your content marketing message.
To create an infographic, Adobe Illustrator or Photoshop is required. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
Online infographics can be a great source of inspiration. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you have designed your infographic you can share it via social media channels, such as Facebook or Twitter. This allows people to learn more about the concept, even if they aren't familiar. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. Hashtags allow users to follow along with conversations surrounding specific topics.
Try to make your infographic posts shorter than you normally would if you create one. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. That means you can get more information across in less space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. Also, ensure all text is legible.
Here are some additional tips :
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Select an Infographic Template. You can find many templates online or in printed formats. Canva, Piktochart and Google Slides are the most used templates.
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Create your Infographic. Create your infographic using the template. You can use any kind of media that you feel is appropriate for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
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Add text. Once you've created your infographic, add text using Microsoft Word, PowerPoint, or Canva.
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Add Images. Add images to an infographic. These images can be charts, graphs, icons, or pictures. You should make sure that the picture you upload is related to your topic.
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Make It Interactive. You can add interactive elements such as buttons, maps, and links. This will allow you to engage your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Measure. Are people clicking through to your website or not? Did they sign up to your email list? What was their reaction?
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Improve. Is there anything you can do to improve your infographic Is there anything you could do better?
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Repeat. Repeat.