If you're a marketer, you've probably heard about some of the hottest content trends that are sure to dominate the digital landscape in the years to come. These trends include user-generated material, podcasts live video, and chatbots. It's also worth considering the future of content design, which is expected to continue growing as the world moves towards a more digital-centric society. These are the most prominent trends in content-design for 2020.
User-generated content
UGC is becoming more popular in terms of consumer behavior. More than half the millennials trust user generated content more than branded content. Users-generated content is trusted more than traditional media like radio and television commercials by millennials. These are just a few examples of how brands can harness UGC to their benefit. Starbucks, the world's biggest coffee chain, launched a social campaign encouraging its customers to post photos of themselves in holiday themed cups.
UGC is most commonly created under extremely emotional conditions. It usually appears when a customer is not happy with a product/service. UGC is also used by some consumers to teach their peers. As such, UGC is often followed by a large number of people online. UGC needs to be promoted to a wider audience. UGC can help increase brand trust in today's digital age.
UGC could be digital images or video clips, chat logs and reflective journals, journal entries, and discussion boards. The video series created by Green brothers and Khan Academy has been used as a teaching aid. YouTube is another example of UGC. By allowing users to upload videos, these videos are viewed by many people, resulting in higher levels of engagement and more sharing.
The power of user-generated material has been demonstrated. UGC allows brands to not only engage consumers through online reviews but also to create a community for a product. This makes it easy for loyal customers to become advocates for the brand. User-generated content is an effective way for brands to reach customers and build trust. This trend is set to grow, as more brands are looking to harness UGC for brand loyalty.
Access to in-depth information
Crazy Egg research has shown that 90% B2B marketers place great importance on meeting the needs of their customers. Content marketing can help generate new leads and nurture existing ones. It doesn't matter if it's content to promote a blog, product, or article. In-depth informational material is critical for any business's growth. In-depth informational content also increases the likelihood that your content will be shared, which is important for SaaS marketing.
Content marketing will be a priority for all businesses. But, as trends change, so will the tactics marketers use. 2020 will see the emergence of chatbots. By 2020, 85% of consumer interactions will occur without a human agent. 35% wish that chatbots be used by businesses to resolve their issues. Chatbots can handle queries quickly and provide 24 hours of service.
Live videos
Live video is becoming more mainstream. Live streaming is cheaper, easier, and more engaging than ever. This trend has become a necessity for many industries such as fashion and entertainment. Live videos have their advantages and disadvantages, though: they require more effort to produce and present. They also tend to be less polished than traditional videos, so they may not be the best choice for every brand.
In 2020, video will dominate social media. Consumers will prefer short-form video. Clubhouse was founded by Facebook in 2020. The site has become extremely popular. In June of that same year, the company announced it would roll out podcasts and Live Audio Rooms. Aside from live video, other content trends for 2020 include short-form video and social media. These trends are expected to continue, so live video could be one of 2020's content trends.
Social media has bridging the gap between brands and consumers. It gives brands the opportunity to interact with their customers and attract new customers. However, reaching your target audiences is becoming more difficult with the increasing number users on social networking. Brands can now land on the newsfeeds of their target audiences with live videos. Social media algorithms now prioritize these videos. With these advantages, live videos are one of the content trends 2020.
You can share information with live video. A live video can be viewed by anyone with a link or invitation. For businesses looking to attract new customers and retain existing customers, live video is an excellent way to do so. The new medium can be used to share knowledge and expertise. Live video should be considered a new experiment. This trend will be an invaluable part of the media landscape in 2020.
Chatbots
The introduction of chatbots into the web is not a new development. In fact, Microsoft's Power Agents have already become a part of our everyday lives. Apart from the basic chatbot functionality, advanced bots are available for specific domains or industries. Reckitt Benckiser offers a HR chatbot. With these tools, chatbots can be easily integrated into any content platform.
Customers will be able to expect high-quality chatbot communication in 2020. These bots should be human-like enough to handle even the most complex customer queries. Chatbots will need to be AI powered and rely on machine-learning to improve over time. These technologies are not brand new, but they are growing in popularity. Chatbots will soon be a part your content strategy. Before you use chatbots to provide customer support, make sure they can handle the queries of your clients.
Marketing bots can help you generate qualified leads. You will be able to increase your email lists, as well as your bots being able to qualify leads, collect their details and personalize the next steps. This will allow you to increase your revenue and convert your leads into buyers. For businesses that are leveraging chatbots as part of their content strategy, it will become even more effective. However, these are the three key trends to consider in order for you to get the best results.
Many startups have emerged from the rise of chatbots. Some of these startups have strong funding and are poised to revolutionize content marketing. Facebook is the most used platform for chatbots. Businesses like Starbucks, Whole Foods, and Chiquita have already deployed chatbots on Facebook Messenger to automate customer service. Chatbots are being integrated into marketing strategies and online sales by other companies like Facebook, eBay, and Starbucks.
Native advertising
According to research, 90% of the younger internet audience prefers brands that produce customized content, which includes native ads. These younger customers value brands that offer unique content that communicates value and is valuable to their lives. The content for native ads landing pages should be content-oriented. It should clearly describe the benefits of a product/service. Native advertising is the next content trend in 2020.
Native advertising continues to grow in popularity. More brands are now recognizing the many benefits. 2020 will be the year that publishers and brands collaborate to create better advertising campaigns. Creative studios will need to hire external experts in order to create engaging content. The future of content marketing is filled with opportunities for content marketers to get their message in front of more eyes, and native advertising will be one of the content trends for 2020.
The next step to a successful native advertising campaign, is to find the best targeting solution. By 2020, more focus will be placed on improving targeting solutions and learning about your audience. Your chances of success are higher when you create engaging content that speaks directly to your audience. Native advertising is a content trend for 2020, with so many channels available. But before you jump in, make sure to do your research on how to use each platform and technique.
Native ads used to consist of static images and titles. But, recent developments have added interactive elements like a search field or a button that users click to locate a product or service. Because native advertising provides useful information, audiences are more likely to accept it. Be ready to adapt. These are the trends to be aware of. Native advertising will continue to expand in the years ahead.
FAQ
What is the value of content marketing?
Content marketing is essential to any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing can not only be beneficial for customers, it also helps you stand out in the crowd.
Content marketing is all about creating valuable information that people want to consume. Successful companies use content marketing to engage their target audience.
What makes content marketing work?
Yes! According to Hubspot, "Content Marketing has become one of the top three digital marketing channels for lead generation."
How to Use Blogging To Generate Leads For Your Business
Leading B2B companies understand how crucial online leads are to their success. Many businesses are struggling to convert traffic into qualified prospects despite knowing this. These are five reasons that you might not have been generating leads.
Reason 1: You Are Not Optimizing Your Website - Even Though You Have A Blog, You Aren't Making Money! Blogging can be a great way of attracting new customers. However, unless your blog posts help your target audience solve problems, you will not be making money.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This improves the likelihood that visitors will find your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox, a keyword research tool that allows you to search for keywords, is the best way. Next, add these words to your page title and meta description. Add them to the body text.
CTAs should also be placed throughout your blog. In addition, CTAs prompt readers to take specific actions, like signing up for your newsletter or buying a product.
These actions increase your chances of selling and provide insight into the type of information that users are most interested in.
Our guide, How To Start a Successful Blogger Blog, will help you get started.
Reason 2: You don't know what topic to write about - Once you begin writing, you will discover that ideas flow quickly but then they stop.
It takes time to build a reputation and establish yourself as an expert in your field. To do this effectively, you must write about topics that interest your potential clients.
Writing should answer the question "Why should you hire me?" Keep your eyes on the problem when you write.
This will help you stand out from other businesses that may just be trying to sell products.
Your blog must not only be useful to your prospects but also to them. Your expertise can be used to educate others. You could speak about the latest trends in your industry, or give tips on how to save money when you do home improvements.
You can include links to resources so that your viewers can find out more. These resources could be videos, podcasts, articles or videos written by experts.
Reason 3: You Don't Have Any Clients, And You Don't Want Them - You Just Need To Make More Sales Now!
Building a business is not an easy task. Building trust with your target market takes time.
If you're not ready to build relationships with potential clients, however, you don’t have to spend hours writing content. Instead, you can post ads on social media sites such as Facebook and LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. A website design firm will most likely have many female clients.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
After creating your ad on the internet, follow up with a message sent to potential customers.
You don't need to pay for each person who visits your site. Accessible traffic can generate more sales than those who pay.
You could, for example, host a contest to sign up new subscribers via email. You can also give gifts to those who sign up for your mailing list.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
Prioritize your work above your business. If you're too busy with your business, you won’t be able grow it.
It is possible to feel overwhelmed by the amount of tasks that you have each day. You may not be able to prioritize them properly.
Get organized. Spend an hour each week reviewing and organizing what you have to do the rest of your week.
You will be amazed at how easy it is to handle everything once you get started.
What makes content marketing different to traditional advertising?
Content marketing is different. Traditional advertising focuses only on getting attention. Traditional advertising can be a waste of money as most people ignore it. You'll get much better engagement rates with content marketing.
How much content marketing should I invest?
It all depends on how many leads are you looking to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. When we started our business, for example, we spent about $20 per lead. Now we spend $6-7 per leads.
How long should my content marketing be lasting?
It depends on your goals. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend that you start with three months of consistent content production and then evaluate your progress after that period.
How can I measure success when using content marketing?
There are several ways to measure the effectiveness of your content marketing strategy.
Google Analytics is an excellent measurement tool. This tool will allow you to see from where your targeted traffic comes and the pages they visit most often.
It also displays how long each visitor remains on your website before leaving.
This information can be used to improve your content and to keep people engaged for longer periods.
Another method of measuring the success of your content marketing efforts is to ask yourself these questions:
Is my email newsletter providing any value to my subscribers? How many people have converted to paying memberships from my entire mailing list? How many people have clicked on my landing page to convert? Do those who click through convert at higher rates than others?
These are all important metrics to track and monitor over time.
A great way of measuring content marketing success is to examine the number people share your content via social networks.
Start now if you don't already. It could make all the difference in whether you are seen or ignored in your industry.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are some of the best content marketing tools?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot, for example, has been shown to increase conversion rates by nearly 50%. This is why it is so popular among marketers.
However, not all tools will be the same. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? Is it going to meet my needs right now? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, focus on creating content that is relevant to your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo will not allow you to edit video or images files.
Trello, Content Marketing Platform #2: Trello
Trello can be compared to Kanban boards for project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello allows workers to easily share information.
Trello, however, doesn't need any special software to work. It can be used on any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Google Suite: Content Marketing Platform 3.
Google offers many products that are specifically tailored for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. Each user will have to be paid separately. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
For example, if you want to create a document and embed a link from another website, you would need to purchase two licenses.
However, if you just want to create one document, you can do so for free.
A significant advantage of using Google tools is that they integrate well with other apps like Gmail. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Through its platform, users can manage different aspects of their websites, landing page, and blogs. They can also create automated emails and track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
HubSpot's integration with over 200 third-party apps is one of the best features. This allows you to automate your processes and generate reports based off real-time information.
Although HubSpot will not allow you to publish content, you are able export it into many formats such as HTML or PDF.
HubSpot has a free version that allows you to test pricing. You get unlimited access to all content once you upgrade to a paid account.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.