A social media management platform is a great way to drive traffic to your blog or website. Tools like Hootsuite and SlideShare can be used, or you can combine them. How do you start? These social media management software systems are great for driving traffic.
Planoly
You've likely heard of Planoly, a visual planner that is relatively new to Instagram. Brandy Pham developed this tool in 2016 to help creators manage social media and streamline their workflow. Its users currently number in the millions. Currently, it works with Instagram and Facebook, but recently, the company has expanded to Twitter as well.
Planoly's interface has many options to schedule posts. These include calendar views and drill down tools. Although you can add text and images to your planoly account, there aren't many editing options. The system of scheduled, unscheduled, and draft posts is basic, but it allows users to create a great-looking social media post without any effort. It does have its flaws.
Hootsuite
If you've ever used social media management software, you've probably heard of Hootsuite. Hootsuite offers several social media scheduling tools. This includes Hootsuite which allows you schedule posts week to week. Hootsuite is great for bloggers who want to share their posts on many different platforms. Hootsuite is so popular that many businesses around the globe use it.
Blogs are a mixture of tips and information about social media. Articles are written and edited by employees. They focus on topics related social media and small-business growth. Hootsuite has its own blog that showcases its products to a wider audience. It also uses marketing systems and calls to action. For example, the official blog of the company always ends with a request to test out its products. Potential customers can then choose what content they would like to see.
Kontentino
Kontentino has the social media platform for you. Kontentino lets you schedule posts, create them yourself and collaborate with others. It offers features like tagging and the ability to collaborate with others. It allows you to collaborate with translators or graphic designers. All of your content can be seen in one place. This allows you to easily identify which posts are most relevant to your audience.
While there are many other social media management software solutions on the market, neither is as widely used as Hootsuite. While both tools are great for managing social media, their functionality and pricing is different. Hootsuite is less expensive than Kontentino, and allows unlimited users. Hootsuite costs 25 EUR per user, and 109 EUR for a maximum of ten. You can even get a customized version for a large enterprise.
SlideShare
SlideShare is easy to integrate into your blog posts. SlideShare lets you publish slideshows or other content to build your following and increase your audience. In fact, it's so easy to use that only a few businesses take advantage of it. SlideShare works in the same way as YouTube to create slideshows. But how can you create a great presentation?
SlideShare allows users to share infographics and videos online. This platform is ideal for companies producing shareable content. LinkedIn acquired the site in 2012 and it now hosts more than 15,000,000 presentations. It is fascinating to note SlideShare's top three search terms are LinkedIn, Facebook, or social media. This makes SlideShare a valuable tool for B2B marketers.
FAQ
How do I get started in Content Marketing?
Start by identifying your audience. Who are they exactly? What are their needs and wants? What can you do to help them? Knowing who you are writing for will help you decide where to put your efforts.
What's the role of a content strategist in marketing?
Content strategists are able to help you understand what search terms people use on the internet. They make sure your website is optimized for search engines to help you rank high. They also write content for social media websites like Facebook or Twitter. They also write copy and ads for websites, blogs and advertisements.
Content strategists work closely with marketing teams and help to create a coherent plan for company's online presence. Content strategists work well in teams, but can also work independently.
Do I need to have a team of people or can I do the content marketing myself?
This question will depend on your experience, budget, and skill set. You may need to learn how you can do the job yourself if you don’t want to hire someone.
A support system is essential if you want to be successful in content marketing.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content strategy is crucial.
How can you create good content?
Good content should be interesting, useful, and shareable. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. You should also include visuals in your content to make it easy to share across all media.
How do I create engaging content?
It is important to find topics that you are passionate about in order to create great content. You must find topics that you are passionate about if you want to succeed at writing. It's about understanding yourself and using that information to help others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Do you need a large budget to do content marketing?
It all depends on how big your business is and where you are at. Small businesses often begin without the necessary resources. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
Working with a freelance writer and content marketing agency will allow you to access a wide variety of tools as well as expert knowledge. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How can I make my videos more impressive?
Video Marketing is one of the most powerful tools of Content Marketing. Video Marketing allows you to connect with your audience and create trust. But how do we go from boring to awesome? Let's dive into some simple tips!
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Tell a story. Every piece of communication is better if it has storytelling. Video marketing cannot work without storytelling. Telling stories is only possible if you are open to telling them. Are you looking for something that is entertaining? Educational? Inspiring? You can find inspiring stories on social media through videos and photos. Be inspired by these stories and use them as inspiration for yours.
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Use images. Images are a faster way to convey emotions than words. Images enable us to make connections with others, and allow us empathy. Make sure to include images in all your videos. You can add pictures to your slideshows or embed them directly in your blog posts.
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Make it easy to share. Make it easy for your viewers to share the message. Include sharing buttons for your videos. Add social icons to your slideshows. Add "Share" buttons to your videos, especially if you have a YouTube Channel.
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Don't overdo it. Your viewer may lose interest if you use too many graphics or too much information. Keep it simple. A few striking images can be enough to attract attention and keep people's attention.
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Keep it brief. People love short videos. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to what your audience has to say. Ask your audience what works and what doesn’t. You can use the answers to improve your content.
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Make a plan. After you have created your first video, you should think about what you can do next. Can you create a series? Perhaps you could create a playlist of the most popular videos.
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Make sure you test the video with your audience before releasing it. You will be surprised at the reaction you get. Next, make adjustments based on the results.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you understand what works, you will be able to make great videos over and over again.
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Measuring results. It is crucial to measure success with your videos. What did they do? Do certain audiences prefer specific videos? These questions will help to refine your strategy.
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As needed, adjust. After your video campaign is launched, don't forget to learn. Learn from your mistakes and adjust your plans as necessary. The best marketers are always open to learning and improving.
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Enjoy it. Video marketing isn’t hard but takes patience. With experience you will discover new strategies, techniques, ideas, and methods to help you grow business.