As a marketer of content, you understand how much work goes into creating content that is high quality. The entire process, from researching a topic to writing the copy and finding visuals, can be long and tiring. But you don't stop working once your content goes live. By repurposing your content, you can get more mileage out of your efforts and reap various benefits.
Here are the 8 advantages of repurposing your content, and why this is especially useful for content marketers.
- Improve content performance
By repurposing your content, you can improve its performance by making it relevant and fresh.
- Build relationships
Repurposing existing content will help you to develop relationships with other content producers by sharing their content and promoting it.
- Increase website traffic
By creating new posts or pages that link back to the site, you can increase traffic through repurposing your content.
- Reach a new audience
Repurposing content allows you to reach a new audience with the same message, increasing the chances of your content being seen and shared.
- Spend less money
Repurposing your content will also help you save money as you don't have to pay for new content.
- Content lifespan can be extended
By sharing your content on new platforms or in different formats, you can extend the lifespan of it.
- Build trust
Repurposing can help build trust between you and your audience through consistent messaging presented across multiple platforms.
- Branding your company
You can refine your message and target it at different audiences by repurposing your content.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. Repurposing content allows you to reach new audiences and improve your message. It also extends the life of your content. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. You could convert a longer article or blog post into an audio or video podcast episode or infographic.
Repurposing content is not just about copying-pasting your existing content into another format. Instead, take the time to customize your content to fit the new format or platform and make it as engaging as possible for your audience.
Frequently Asked Questions
How often should I repurpose content?
Repurposing depends on content strategy and goals. There is no standard frequency. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse material that has already be repurposed?
You can continue to reuse content so long as it is still relevant and engaging. Update the content when necessary and avoid duplicate content on different platforms or formats.
How can I tell which platforms and formats to repurpose content for?
Consider your audience's preferred platforms and formats for consuming the content. You can experiment to see what formats and platforms generate the most leads and engagement.
How can i avoid duplicate content when repurposing the content?
Do not duplicate content or update content in multiple domains or pages.
How can I determine the success of repurposed content that I have created?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. You can also solicit feedback from your audience in order to measure their engagement and satisfaction.
FAQ
How can you create content that is effective?
Great content can only be created if you write about something you are interested in. To be a successful writer, you must choose topics that are important to you. This is about finding your passion and then sharing it with others. Writing for yourself can be difficult, but writing for others is a lot easier.
What is the difference between content marketing and traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste of money because most people ignore it. With content marketing, however, you'll see much higher engagement rates.
Is a Content Marketing Strategy right for me?
If you already know what you want to say, then a Content Marketing Strategy will work perfectly for you.
But if you're unsure where to start, here are some questions to ask:
Is it necessary for my business to communicate a specific message? Or, do you want content that is universally appealing?
Do I want my efforts to convert visitors into buyers or generate leads?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How to write a press release that is effective
Press releases can be a powerful way to establish authority and credibility in your field. Press releases can also be a great way to build relationships with journalists or other influential contacts.
But many business owners struggle to write a press release because they lack the skills required to craft compelling copy.
Here are some tips for creating your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. If this is the case, you may want to include information about your professional affiliations. This could include the association you belong too and how many years you've been in the business. It is possible to mention your work experience with clients and provide excellent customer service.
Include Keywords In Your Title
The title of your press releases is often the most important. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Keywords related to your product/service are key words that make titles great. You might use words such as custom-made bridal gowns or wedding dresses if your product is sold.
Make Your Headline Relevant
Your headline is your first line in a press release. It's the first thing people will see in your press release, so make sure it's catchy and relevant.
It is likely that you won't be able determine the best type of content for your press release if you are creating it for the first time. It's a good idea to test different headlines against each others. Find out which headlines have the highest click rates.
Google allows you to also search for your company's name and include "press release". The top results will provide you with a good idea about what topics work well.
You might have heard the expression "write for yourself but publish for others". You can't just create a press kit without knowing who your audience really is.
Write With A Purpose
Most press releases contain three sections:
Each section includes specific elements that allow readers to quickly grasp the key points of your message.
Executive Summary
This is the shortest and least detailed section of your press release. It usually consists of one paragraph that summarizes your press release.
Body
Here you can provide information about your product. This is where you can explain the benefits of your products and services.
Conclusion
This is your final section of the press release. It contains two paragraphs. First, summarize your key takeaways. Your business should be positive.
Here's an example of a conclusion:
"My new book gives practical advice to anyone interested in improving their health and fitness." I hope my book helps you achieve your personal goals."
Include URLs
In press releases, it's common to link to your site. You may not be aware of the different types and types.
A quick overview of the various types of links you should include with your press release:
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social media sharing buttons on your site. If a user shares your press release, they will automatically link back to your site.
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Blog: Create a blog article about your press release. Include a hyperlink to your press releases in the text.
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Website: Link directly to your website using the URL included in your press release.
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Directories: Submit your press release to online directories such as Digg and Yahoo! Press Release Directory.