A blog can be a very powerful tool in your marketing strategy. Research shows that blogs generate 67% fewer leads than inbound marketing. Besides creating blogs, you can also create content portfolios, personas, and landing pages. These tips will help you convert visitors to customers. With so many options, it's easy to find the right content for your audience.
Blogs bring 67% more traffic than outbound advertising
B2B companies who blog generate 67% higher leads than those that don't. High-quality blog posts help attract traffic and convert visitors into leads. Calls to action should be embedded into your blog posts. These could be eBooks, whitepapers, checklists or templates. Blogging is a cost-effective way to market your products and services. Blogs are quick to set up and can be done in no time.
Building a content portfolio
Building a content portfolio is an important step, no matter if you are a beginner or an expert in content marketing. A portfolio is a great way to show potential clients what you can do. Consider specializing in social media, email marketing, copywriting, or any other aspect of digital marketing. The greater your portfolio, the more clients you will reach.
Creating personas
Your business can identify the right customers by creating customer personas. You can build clear images of your customers by using demographic information. It is also possible to gather information about their job title, and their level of seniority. B2B companies will require this information more because senior executives have less education or work experience. After you have developed your personas, create content that targets their thinking.
How to create landing pages
Creating a landing page can be difficult, but it is an essential part of your overall inbound marketing strategy. This page will have the form to allow visitors to request their free ebook or product. The landing page should be used to explain and encourage visitors to fill out the form. You should redirect visitors to a thankyou page after they have submitted the form. To get visitors to click on your offer, you could even make a video.
Popups
Inbound marketing can help increase conversions by creating popups. It is important to remember that these ads need to capture the attention of the visitors. The popup content must be distinct from the call to action. For example, if the reader is browsing the website, a countdown timer could show a limited-time offer. This would encourage the visitor to take advantage of the offer.
FAQ
What is the best Content Marketing platform?
There are many options available today. Each one has its pros and cons. Here are a few popular options:
-
WordPress - Easy to set up and manage. A great community of users.
-
Wix – It's easier than WordPress to setup and maintain. There is no technical knowledge required.
-
Squarespace - The best option for people who have a website.
-
Blogger - Free blogging service
-
Medium – A place that writers can share their work.
-
Instagram - An image-based platform.
-
LinkedIn - A networking tool.
-
Facebook – A social network.
-
YouTube - A video sharing platform.
-
Pinterest – Image-based platform.
-
Google Analytics - Track visitor behaviour.
-
Hubspot – Email marketing software.
-
MailChimp – Email marketing software.
What's the role of a content strategist in marketing?
Content strategists can help understand what people search on the Internet. They ensure your site is optimized for search engines, helping you rank high. They also create content that can be shared on social media sites such as Facebook and Twitter. They also create copy for blogs, advertisements, and websites.
A content strategist collaborates with a marketing team to help organize a plan for the company’s online presence. Although content strategists are able to work on their own, they often collaborate with the marketing team to make sure that every piece of content is effective.
What is Content Marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content includes videos, images, text, infographics, etc., and it helps you attract new customers and keep existing ones engaged.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How to create stunning photos
Images can help you make your content standout among the rest. Images are one of the most effective ways of communicating ideas visually. They are great at grabbing attention and increasing engagement. They can be used to communicate complex concepts easily and effectively. ).
Images can bring life to writing and presentations, and make them more engaging. But if you don't know how to choose the right image for the job, you could have something less than striking results. This article will give you some ideas on choosing the right images for your next project.
-
What makes an image great? Before you start looking at photos, there are several things you should consider when picking which ones to use. First, make sure you choose clear and concise images. A messy photo won't do the trick. It will not grab attention like a simple, clear image. Images that don't show people smiling or looking directly at the camera are also not recommended. This is because it gives the impression that whatever you say isn't very interesting. Lastly, you want to ensure that the image doesn't distract from the main point you're trying to get across. It should not draw attention away from the content.
-
Look for inspiration. After you have a list with potential candidates, it's now time to go through them all and pick the ones that appeal to your heart. Take a look through the captions. Some photographers include these in the photo, while others write them separately. In either case, it is important to check that the caption is easy to read. Pay attention to what the photo is referring to. Is it somewhere where you might expect to find people having fun? Or maybe it's a place that looks like it could be dangerous. Perhaps it's a place you don't associate with happiness. Whatever the case, think about why you like the image and how it relates to the overall message you want to communicate.
-
Try different types images. Images can be used to highlight important aspects of your text. An example of this is if you write about a product and want to show it in action. A similar image could be used to illustrate the information in an infographic. Visual aids like these will draw people closer to your information and make them feel more connected to the content.
-
Use the right file format. When choosing images, the first thing to do is to choose the right file format. When working on web pages, you generally have two options: JPEG and GIF. Both of these file formats are great, but each has advantages and disadvantages. JPEG files work well with all media, even websites and social media posts. These files work well for photos because they store large amounts in a limited space. They do tend to lose quality and become pixelated over time. GIFs have a smaller file size than JPEGs and are therefore better suited to animation and graphics. They don't support transparency making them unsuitable to be used for photos.
-
Add other visuals. It's a good idea to add visuals to your content if it is difficult to think of images. It can make a huge difference to the effectiveness of your post, as it provides a distraction-free environment for your readers. It makes it less likely for them to leave your page after reading your article. One of the best ways to add extra visuals to your site is by creating infographics. Infographics are a popular way to quickly share lots of information. In addition, they usually contain plenty of pictures, which makes them ideal for adding to your blog posts.