Your B2B content marketing efforts will be more successful if you know how to measure their success. If you're unsure, you can refer examples such as CMI's podcast or GE's online magazine. HubSpot and WeWork also have blogs. Both companies regularly publish useful content. In either case, you'll see that they're generating leads through their content.
GE's Online Magazine
The GE Online Magazine is a fine example of B2B Content Marketing that serves a practical purpose to its readers. The magazine is called "The Txchnologist" and focuses on GE's latest technologies, as well as the wider technology landscape. The company has grown to be a well-respected resource for technology enthusiasts all over the globe. This B2B content-marketing approach has resulted is a growing audience of prospects and readers.
GE's content can be as varied as its products. Its scientists are engineers, thinkers, and scientists create captivating content for the public. The company partnered to Wattpad and produced a eight-part podcast miniseries entitled "The Message", which rose to the top of iTunes. While it isn't the best example of B2B Content Marketing, it sure works. It's easy to see why.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. These interviews with CMI founder Joe Pulizzi and industry experts provide valuable insights into what works and what doesn't. The podcast is listened to by nearly five million people each month. It covers everything from content marketing best practices to historical examples.
CMI research shows that B2B content marketing can help companies of all sizes. A majority of marketers across all sizes report high content marketing success, with between 30 and 27 percent reporting it. Outsourcing is an excellent way to produce quality content, whether it's blog posts or full inbound marketing campaigns. This trend is increasing in B2B content marketing. By 2021, 81 percent will be outsourcing this option. That's an increase of 66% last year.
WeWork's blog
WeWork's blog may be an example of a B2B content marketer. The content on the coworking and coliving provider's blog can be mistaken for consumer-focused content, but it's actually aimed at entrepreneurs reinventing the world of work. Content marketers will have to face the topic as the gig economy grows in popularity. To that end, we recommend using the company's blog to inform your strategy.
A B2B blog, or business-to-business, should have a beginning, middle, and end. It is important to offer valuable content to a targeted audience. The reader is more likely to share a post that they find useful. And, as a bonus, it's fun to read. So, here are some tips on using a blog for business-to-business content marketing.
HubSpot's blog
HubSpot blogs can serve as the tactical "Wikipedia" for digital marketers. This blog offers everything you need to start content marketing. HubSpot blog posts are often updated. Here are some of its most popular posts. These posts can be used as a guideline for how to make your blog more effective. You must invest in content marketing if you want your blog to be optimized and your search engine rankings improved.
HubSpot blogs designed for B2B companies include many soft CTAs and are well-curated. Links to product pages and gated content are included in some articles. In addition, HubSpot includes templates as their primary lead magnets. Most HubSpot posts feature a soft CTA. Along with three to six other related articles, you can see the original post date and whether or not it was recently updated. These articles can be difficult to determine if they were manually curated.
FAQ
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
You might spend one to three months designing a new pair of shoes if you are selling shoes. You might launch the new product in August, and then keep it updated throughout the year.
If you're selling clothing, you might design one look for fall and another for spring. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals will influence the time your content marketing program is effective. For small-scale businesses, you may only need to focus on one channel. Larger companies may need to use multiple channels to reach their target audience.
Why would you need a content strategy in marketing?
Content marketing does not mean creating high-quality content just for the sake. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
This is exactly what Content Marketing Strategy is all about. A great Content Marketing Strategy helps you understand the psychology of customers so that you can best engage with them.
You can also improve your conversion rates to increase profits.
However, there are plenty of options for content marketing strategies.
Content Marketing Strategy is far more effective than any other type of marketing.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
What is content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content could include text, images and infographics.
How does Content Marketing Strategy help me?
Content Marketing Strategy gives access to data you might not otherwise be able to. This data allows you measure the success of different types content.
It can help you decide which strategies are best to drive traffic to you site. It can also give you insights into the behaviour of your audience, so that you can produce even better content.
This allows you to spend less time worrying about which content is good and more on what works.
An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.
You can find out their preferred content by analysing these messages. This will allow you to create similar pieces of content, and help keep your ideas alive.
A Content Marketing Strategy is a tool that helps you monitor the performance of your content. You can see which content types convert well by sharing more.
A Content Marketing Strategy is essential to ensure your content performs according to its intended purpose.
How long should my content marketing be lasting?
This depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend three months of consistent content generation and then reevaluating the process after that period.
How much should I spend on Content Marketing?
This depends on the number of leads you wish to generate. Depending upon the industry, the average cost for a lead can range from $5 to $10. When we started our business, for example, we spent about $20 per lead. Today, we spend about $6-7 per lead.
What does Content Marketing look like?
When someone visits your site, they're looking for something specific. They will be happy if they find what you need. If not, they will leave the site and look elsewhere. Content marketing helps you provide useful and valuable information that answers questions and solves problems. This content is easily accessible across all channels (email, social media, etc.). It will be available to everyone at all times.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
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How To
How can you create a content marketing strategy for your business?
Understanding what content you want to create is the first step. Once this is established, it's possible to start creating content. This might mean creating an editorial calendar or planning where the content will be coming from. Content should always have a purpose. It doesn’t matter if you are writing blog posts, social updates, or any other content, they all have to accomplish a single goal.
Once you determine which type of content you want to produce, then it's important to find out who your target market is. So who are they interested in, and why would they care about whatever you're offering them?
The next step is to identify your target markets and find ways to connect with them. While social media platforms are a great way to connect with people there are other options such as webinars, podcasts and videos.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This goes back to the purpose of writing the content. What problem does this solve? Is it useful? Do they think it will make their life easier?
Now that you know the content type you write, it is time to decide what to say. Do you want to share information about your industry? On current events? On specific products and services? This is your focus.
Finally, after you've answered the questions, it is now time to combine everything in one package.
You want to ensure that every piece of content you create serves its purpose. It's not a good idea to waste any time or energy. You must ensure quality in all your content.
Remember that great content marketing strategies have many moving parts.