It is hard to overstate the importance of email marketing statistics. These statistics can help improve your marketing strategies and segmentation. Get a weekly newsletter with marketing statistics to learn more. Email newsletters provide a great tool to measure your success. These statistics can be applied to both offline as well as online businesses. These statistics will help you to create more targeted and more effective email campaigns. You can find the information below to learn which statistics you should be keeping track of.
Mobile users check email 3x more frequently throughout the day
A new study shows that mobile users use email three times as often as desktop users. This shows that even though email is used by 85 percent of people, mobile users use it three times more than desktop users. They are more task-oriented and have different goals. 58% of respondents also check their email early in the morning. This is a clear sign that they have a higher priority over the rest of us. So what should marketers do to make their emails stand out to mobile users?
Mobile commerce can be a powerful way to influence planned and spur-of-the moment purchases. A study revealed that 38% American smartphone owners bought products after receiving an email from a mobile marketing company. A further 45% of these purchases were made in store. Because most people spend their time in an app, mobile marketing can be especially effective for younger audience. 70% of mobile users check the app to check their email, and 75% check it at night.
Despite this trend, mobile emails continue to outperform desktop and laptop computer channels. A study has shown that 59% of US consumers access their personal emails from their mobile devices. Only 23% of US users access their private email inboxes at work. While these numbers may seem shocking, the benefits of responsive email design are significant. This can increase click-through rates by as much as 30%!
Personalized emails increase click-through rates
Bluecore has released a report that personalized emails can increase click-through rates of email campaigns by as high as 139% according to a new study. Bluecore has released a new report that identifies personalized emails as those that are customized to each recipient based their past purchases or preferences. Recent research found that 81% respondents are at least somewhat likely make additional purchases after receiving personalized emails. 70% of respondents were willing to give their personal data to retailers in order for them send them targeted promotional emails.
One of the best ways to improve click-through rates is to segment your list. Sending the same email to all of your subscribers will result in low click-through rates. The best way to do this is by segmenting your list according to interests. This will make it easier to send relevant emails your audience. While it may seem like a great idea to send emails all the time, bear in mind that not everybody will be interested.
CTR refers to how many people opened the email and clicked the link. A CTR of at least 5% is generally considered to be good. There is no one standard for email clickthrough rates. Sources indicate that email CTRs vary widely between companies. Paceco claims that an email with a clickthrough rate below 10% is considered to be good. Delivra says that an average clickthrough rate for email is 3.57%. Moreover, emails containing legal content are among the least effective in terms of CTR, while sports emails rank as the highest.
Email CTR is boosted by dynamic product recommendations
One way to increase engagement and CTR of your emails is to use dynamic product recommendations. These emails are generated by machine learning algorithms and triggered when the recipient opens an email. The most relevant and compelling offer will be displayed based on the recipient's interests and preferences. Use larger images, and don't use product names to make them more appealing. For maximum CTR, use different algorithms for different user segments.
Personalization improves email CTR because it allows recipients to select products based upon their past purchases. You can boost conversion rates with product recommendations. That means more revenue from fewer people. Salesforce conducted a study that found product recommendations contribute almost 30% to site revenue. They account for 7%, according to Salesforce. Personalized recommendations in email content improve click through rates, and the average order amount. This article will explain how product recommendations can increase email CTR.
Reusable design is key to increasing email CTR. Desktop designs typically display three products per row, but mobile versions stack them so the product imagery stands out and maintains intrigue. By using large product images, including titles and price removal, email CTR can be boosted by 37%. This strategy is very effective at increasing open rates and will greatly increase email CTR. Although this strategy isn't appropriate for every industry, it works well for email campaigns.
Emails that are abandoned have a higher conversion rate then newsletters
You've probably heard that abandoned emails have a higher conversion rate than your newsletters. What is the deal? There are many reasons why this phenomenon occurs, but they're not the only ones. Newsletters are hugely popular, but abandoned email is much more effective in converting leads and customers. Because they are less likely to be deleted, abandoned emails have a higher conversion rate and a higher open rate.
First, emails that are not opened are much more likely than newsletters to be opened. Even though only 21% of open emails were clicked through, more people who opened them ended up making a purchase. This is a significant number. This is a huge number! For this reason, you should send abandoned email sequences to reactivate your customers' interest in your products.
Abandoned emails also have a higher conversion rate that your newsletters, despite taking a little longer to send. One in 100 newsletters that are sent does not convert to a purchase, according to a study. This is shocking considering email newsletters can be difficult to create and distribute, making them a less appealing option. It is possible to create an assortment of abandoned emails that are relevant and convert more subscribers.
Email bounce rates below 1%
If you're using an email marketing service, you've probably seen bounce rates that are higher than 1%. It is perfectly normal to have bounces. However, it is important to keep them below 1 percent. Bounces can be caused by many reasons, including temporary delivery issues and email addresses changing. Email bounce rates of more than 2% or 5% are alarming. Bounce rates over 10 percent indicate a significant problem.
According to email marketing statistics, media and entertainment industries are among the least-bounced industries. However, agencies, real estate and business services have the highest bounce rates. Media and entertainment industries also have low bounce rates. These industries also have the lowest average unsubscribe rates. According to statistics, the email bounce rate for these industries is generally less than 1%. Even if you don’t have a highly-performing email marketing program, it’s possible to get low bounce rates.
A good email analytics tool will help you determine if your emails bounce. Campaign Monitor's 2020 Email Campaign benchmark study has shown that the majority of email marketers' bounce rates are lower than 1%. But, if your email bounce rate increases steadily over time, you should address the cause. The reason behind a high bounce rate is often related to the quality of the email list, which you should take ownership of.
The time spent reading emails has decreased from 13 seconds down to 10 seconds
Despite the recent decline in the time people spend reading emails, many marketers remain confident in their efforts. Litmus's study found that the average time spent reading emails has dropped by 10 seconds over the past three years. The reasons for the decrease vary, but all point to a decrease in email read-time:
In 2018, 61 percent of emails were read by recipients. Only 25% were glanced at or skimmed, while 15% were deleted. Mobile access is key to increased email engagement. Emails can now be opened on mobile devices while 61% of desktop emails are opened using a desktop browser. Despite this decline, mobile devices remain the most used reading environment. Mobile devices are still the most used email platform, with mobile receiving 42 percent of all emails.
Email openings vary by country, region, time of day, and even time of day. The U.S. has approximately 20% open between nine and noon, while the rest are opened throughout day. Spanish email opens peak between 4:45 and 5:05 p.m. While the rest of the world reads emails much earlier, Australians as well as New Zealanders start to open them at 4:00 and 5:05 p.m. The number of emails that are opened to be read on mobile devices is high at 84 percent.
Trends for 2022
Email marketing is one of the best ways to reach potential customers. It is not without its problems and difficulties. Email marketers will face more challenges in the coming year. Marketing experts will be concerned by the shifting digital marketplace and growing distrust of these platforms. Marketing experts still face the main challenges of integration and data lack. Below are some trends that will impact email marketing in 2022.
First, keep your email design simple and click-worthy. There have been some amazing email design trends over the past year. But don't go crazy. Instead, combine static images with dynamic elements. This will create depth visually and give you more control over which elements are displayed first. Keep an eye out for new email design trends, and make sure to incorporate them into your campaign. Consider sending out birthday messages to your audience with special discounts or Early Access Invitations.
The pre-COVID days are over and email marketing is now in a new era. Although email marketing remains the most preferred method of marketing, customers' preferences constantly change. You must adapt your marketing strategies to keep up with this constantly changing world. Email remains one of the most effective marketing channels and can generate as much as $51 per dollar.
FAQ
What are the different content strategies?
Content strategy is an umbrella term used to describe all aspects of how you create, manage, distribute, measure, and optimize content for digital channels. It includes what you share on social media platforms like Facebook and Twitter as well as what you highlight on websites, blogs, and other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It is about understanding how content fits within the overall business goals to help you achieve them.
Should I hire someone to write my Content Marketing content?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons available online that can assist you in getting started.
How long does it take to get started in content marketing?
It depends on the size and scope of your business. Smaller companies often don't have sufficient resources to invest right away in content promotion. If you're willing and able to work hard, however, it can make a huge difference.
What role does a content strategist play?
Content strategists are able to help you understand what search terms people use on the internet. They will ensure that your site is optimized to search engines so you can rank high. They create content for social media sites like Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Content strategists work well in teams, but can also work independently.
How can I determine success with content marketing
There are several ways you can measure the effectiveness and impact of your content marketing efforts. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
What is the difference between content marketing and traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste because most people ignore them. With content marketing, however, you'll see much higher engagement rates.
What length should my content marketing campaign last?
It varies based on the type of service or product offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you're selling clothing, you might design one look for fall and another for spring. You should always offer something new to your audience so they never get bored.
Your goals will influence the time your content marketing program is effective. You may only need one channel for small businesses. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
How to make a video for content-marketing?
Videos for content marketing are one of most powerful ways to communicate your message with your audience. These videos help you to connect with your target audience through sharing stories they care about. How can you make these videos stand out from others? Here are some tips to create videos that get noticed.
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. If the message you are trying to communicate isn't applicable to everyone, why would they watch it?
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Choose the best platform for you. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
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Don't forget to include subtitles when filming! Subtitles make your videos easier to understand and help people overcome language barriers.
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Also, before you begin, think about these three questions: Whom am I talking to? What is the purpose of this video? And what does this video mean to you? Once you have answered these questions, creating videos is much easier!