If you are considering creating a Facebook business page, you will need to follow a few steps that can help you make the most of your page. Start by filling out as much information about your business as you can. The more detailed information you can provide, the better for your users and the Facebook algorithm. Facebook profile pictures and cover photos are key visual elements for any business page. Add more than a logo. Videos can be added to the cover photo.
Optimize the profile picture and cover image for different dimensions
When building a Facebook business page, make sure you optimize your cover photo and profile picture for different dimensions. The cover photo sits on top of the profile picture, and you'll want to make sure your profile picture isn't so big that it hides important information. To modify it, hover over the bottom-right corner.
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. Cover photos for desktop users should be 820 x 315 pixels in size, while those for mobile should be 640 x 360 pixels. Facebook will reduce any images smaller than that and it could cause blurred photos. Make sure you choose the right image size, and save it as an PNG file.
Add a "Call-to-Action" button
Adding a call-to-action button to your Facebook business page will encourage visitors to take important actions, such as purchasing tickets or downloading an app. Facebook offers call-to-action buttons for free. They can be added by Page administrators, editors and moderators. You can track how people click them, making it a powerful way to encourage action.
It depends on the type and placement of your CTA buttons, it can be tedious to adjust the button's position on your Facebook business page. Before you add the button to your business's Facebook page, make sure that it works well. You can also choose from a list of different options, depending on the type of action you'd like to entice visitors to take.
Your brand story should be compelling
You must tell a compelling brand story if your Facebook business page is to succeed. A brand story is a short description of your company's mission, vision, and values. Your audience should be able to relate to what you are selling. Six key elements make a brand story compelling. These are some suggestions for telling an engaging story.
A great brand story connects the company's products, services, or experiences. It creates a connection with those who are looking for it. It also connects your brand promise with the aspirations you have. It is essential to tell a compelling brand story that engages and keeps people coming back for more. This guide walks you through each step of creating a compelling brand story.
Select a business type
Facebook will only allow you to add three categories. It is best if you select a narrower category. Three categories will improve your page's ranking on Facebook. However, you can add more. The categories are listed in drop-downs. Fill in the details about you business. Depending on the nature of your business, you may have to add a phone number or address.
First, select a business category. You can create pages for local businesses, companies, brands, artists, causes, and others. You can also add entertainment pages. It's best to choose a category that is related to the product or service you are selling for a small business. If necessary, you may also include a page about a nonprofit organisation.
Upload a cover video
Upload a cover film to make your page stand out. Cover videos are a great way to advertise your product or service and can be as long as 90 seconds. Your video should be short and focussed on the key points of your company. Include a CTA. This could be a coupon, trial deal or website link. They can also be set to automatically replay in loop or play like a GIF.
Before uploading a cover video, you need to make sure your video meets the Facebook requirements. Video must be at least 1080px in resolution and no larger than that. If you don’t own any video equipment, you may be able to purchase stock video online. You can upload it to your page. Your target audience should be the focus of your cover video. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
Are you a content marketer?
Absolutely! Content Marketing works well for any type of business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Does Content Marketing require an SEO specialist? Yes!
SEO experts are familiar with how search engines, such as Google, rank pages. They can also tell you which keywords to target when optimising your page.
What is my ROI from using a Content Marketing Strategy?
The average return on investment (ROI) for businesses that implement a Content Marketing Strategy is between 5x and 10x higher than for businesses that don't.
A Content Marketing Strategy can be used to generate leads or sales.
It also provides valuable insight into your business. These insights enable you to make better decisions and improve customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
You can easily increase your overall revenue.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How to make a video for content-marketing?
You can communicate your message to your audience using content marketing videos. You can connect with your audience by sharing stories that they are interested in. But how do you make them stand out from the rest? Here are some suggestions for making videos that are noticed.
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When creating a video, it's important to realize that no one size fits all. You need to make sure your video speaks directly to your audience. The message you want to convey is not applicable to all viewers.
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Choose the best platform for you. YouTube, Vimeo. Periscope. Instagram. Snapchat. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Subtitles are a must when you're filming! It helps people understand your language barriers and makes your videos more accessible.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? What are my motivations for making this video. And what does my video mean to me? Once you have answered these questions, creating videos is much easier!