To keep track of content and keyword trends, you need some tools that will help you with your marketing. This list includes Google Docs, Canva, Notion, and SurferSEO. Use these tools to improve the quality of your content and boost your SEO. These tools can also help with data visualization. These tools are not meant to be comprehensive, but they can help you find the right one for you. This list is regularly updated to reflect new tools. So make sure to keep checking it.
Canva
Canva's video feature has been added to its product line. It allows content marketers create short videos that can be used for presentations, advertising, and social media. The platform is easy and provides a wide range of stock videos as well as photos. The platform allows users to modify their templates by changing photos, adding elements, and changing the fonts. You can upload multiple images or videos using the platform.
Google Docs
Google Docs allows you to collaborate as a content marketer. Google Docs lets you share documents with multiple collaborators and change permissions. The document can be shared by using shareable links. To create such a link, click Share in the upper right corner of the document and choose the "Get Shareable Link" option. Once you have copied the link, you can share it with your friends.
Notion
Notion is an online library that lets you store articles, videos, podcast episodes, and more. You can also arrange content in categories and add relevant properties. You can even set reminders and create custom views. Notion also allows you to make notes on pages you have bookmarked. It's a great way to keep track of your tasks and create a personalized content calendar. Notion is a great tool for content marketers.
SurferSEO
SurferSEO is a content-marketing resource that can dramatically improve the optimization of websites for people who struggle with changing search engine algorithms. The tool is cloud-based. This eliminates the need to manually guess and allows for variations in both content and images. It also displays keyword rankings for images. This feature is useful if you want your content to be search-engine friendly.
Atomic Ally
Atomic Ally can help you improve your content. This AI-powered tool analyzes and improves blog posts and content with one click. It can even help you create a friendly tone and pitch, while modifying spelling and grammar. You can also track the performance of your content and access dashboards that provide valuable insights into your content. The tool also allows you to spot inconsistencies within your content and suggests revisions.
Outbrain
In addition to being free, Outbrain has tools for content marketers to help promote their content. It analyzes audience location, behavior, and interests in order to suggest relevant content. The platform links publishers and marketers to reach their audiences. It can also monitor content quality, and prevent deceptive tactics. You can combine Outbrain tools with other tools of content marketing agencies to create targeted campaigns. To learn more about these features, read on.
Frase
Frase can be used to analyze your content and suggest keywords. Its advanced scoring system lets you compare your content against search recommendations. This is a great way to improve your ranking. The software suggests questions to be included in your content. These questions are listed in a separate section at the top of your navigation bar. You can also share your brief with external writers. You can also get helpful statistics and suggestions regarding your competitors from the content editor.
Google Trends
Google Trends can be a very useful tool for content marketers. When launching a brand new product, it is important to target the exact same audience as the launch product of a competitor. While the new iPhone 8 received twice the attention in the United States than its predecessor, the general trend for new products is lower. Google Trends is another tool that you can use to identify the most popular search terms and topic your competitors are targeting.
Google Forms
If you're looking for a way to collect leads and get information from your website visitors, then consider using Google Forms. These forms can be easily customized to your brand and theme. You can start by creating a sample page if you are a beginner. Once you have created your form, you will need to add the desired fields. The "Customize" button will allow you to add your branding.
FAQ
Do I need an agency to do Content Marketing?
No! There are many online tools to help you create high-quality content. Plus, agencies tend to charge a premium price for their services.
Is Content Marketing right to me?
Absolutely! Any type of business can benefit from content marketing. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
What is the best content marketing platform?
There are many different platforms out there today. Each platform has its own pros and cons. Here are some popular options:
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WordPress is simple to set-up and manage. Fantastic community.
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Wix – It's easier than WordPress to setup and maintain. You do not need to have any technical knowledge.
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Squarespace – The best option for those who already own a website.
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Blogger - A free blogging service.
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Medium - A place for writers to share their work.
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Instagram - An image-based platform.
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LinkedIn - An online networking tool.
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Facebook - The social network.
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YouTube – Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics: Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp is an email marketing software.
Should I hire someone to write my Content Marketing content?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons available online that can assist you in getting started.
What is the difference of content marketing and content production?
Content marketing refers to the idea that great brands all have the same message. They deliver valuable information that people desire and need.
Content marketers are trained to create the right content at each time and for every channel.
They are also able to create a strategy for promotion and distribution.
Also, they are strategic about what they do and why they do it.
This is the core skill required to be successful as a content marketer.
What can I do to improve my content marketing strategy
Focusing on distribution, audience and content can help improve your content marketing strategy. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. You must also develop a distinctive voice and style that sets you apart from your competitors. You must also know how to effectively distribute your content.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
How to Create a Video for Content Marketing?
Videos for content marketing are one of most powerful ways to communicate your message with your audience. They help you connect with your target audience by sharing stories they care about. How can you make these videos stand out from others? These are some ways to make your videos stand out from the rest.
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First, you need to understand that videos are not "one-size fits all". You want your video to be tailored to your audience. If the message you are trying to communicate isn't applicable to everyone, why would they watch it?
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Choose the best platform for you. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. Each platform offers its own benefits and features. You could save money, increase engagement, and make your business more profitable.
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Include subtitles in your videos! It helps people understand your language barriers and makes your videos more accessible.
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Finally, you should ask these three questions before you start: Whom are I talking to? Why am I making this particular video? And what does my video mean to me? Once you have answered those questions, you'll find that creating videos becomes much easier!