It is essential to measure success in content marketing statistics. This is the most widely used method of online marketing with 98% of marketers using written content. Email and organic social media are the second and third most popular forms of content marketing. Successful measurement of results is key to any strategy in content marketing. Content marketing requires a strategy. Here are some stats about content marketing to remember:
Blog posts that contain images receive 94% more view-through rates
Buffer, which is a social media scheduling tool, has found that the top-ranking blogs have an average of one picture per 350 words. This is good news to those who want their audience to stay longer on their site and increase engagement. Images in content are a great way of linking paragraphs and clarifying ideas. Images can also help to emphasize tone and encourage interaction with readers.
Adding images to your content can boost your view-through rate by as much as ninety-four percent. Research has shown that posts with images receive 94% more views than those without images. Images increase traffic to your content and make it more accessible for your readers. Images should reflect your brand and be optimized for search results. You can include multiple images in a single post.
Long-form content blogs get more social sharing
Long-form content tends to attract more social shares than shorter posts. BuzzSumo studied the impact of long-form content on social media. It found that articles more than 1000 words got almost twice as many likes and tweets as those with shorter descriptions. According to BuzzSumo, longer content is more likely engage readers. Google rankings are influenced by the quality of inbound links.
You can also promote your blog posts that contain long-form content through existing content. This will increase your social sharing. It's a smart idea to go through older content to see if there are any opportunities to link it to the newer material. The content that performed well can help your new content gain traction. Here are some effective ways to promote long-form content:
Video blogs receive more social shares
Video in blog posts is a great way of increasing engagement and driving traffic. It can ignite your marketing campaigns, so to speak. Your blog can also include video content to increase traffic and social share. You can incorporate your videos into blog posts by following these steps. Here are five fantastic blog posts featuring videos. The social shareability of your blog can be increased by embedding a video.
Engaging videos can increase your chances of being seen on Facebook's News Feed. Facebook's algorithm assigns a relevancy rating to each story. Stories that are relevant for your audience will show up at the top in the News Feed. In order to increase the number of views you get for your videos you can include a call–to-action in the video's conclusion. This is the "virtual handshaking" you have with your viewers. It's a great way for your video to be noticed by using a simple phrase like "to read more, click here".
FAQ
How many hours per week should I spend on content marketing?
It depends on your situation. You might not have to spend much time on content marketing. However, if you want to drive traffic to your site you will likely need to dedicate at least one hour per day.
What is the difference between content marketing and traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Because most people don't pay attention to traditional advertising, it is often a waste. Instead, content marketing is more effective and will lead to higher engagement rates.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many ways you can optimize content to be found on search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
You'll need to learn the skills necessary to create great content for self-produced content. Once you learn it, creating content will become easy.
It is possible to start with simple landing pages created using WordPress, and then build your site. This way, you can build a portfolio over time.
What is content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
The Best Way to Send a Press Release
Let's now discuss how to create a press release. There are many options for you to choose from, including traditional distribution methods like snail mail or newer forms such as email.
You should follow these basic guidelines if you decide to use email.
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Make sure your subject line stands out. Your headline may not be sufficient to grab attention.
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Be concise. Do not go on and on about the press release. Keep it brief and simple.
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Write your email in plain English. You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images will help you get people to pay attention to what you have to say.
When writing your press release, keep these tips in mind:
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Avoid using unnecessary terms like "we," “our," “I,” and "me."
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Before you write your press release, think about who your audience is. What do they care about most? How can you get to know them better?
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Include URLs in your email.
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Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
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Don't spam. You should not send multiple copies of your news release.
Once you've written your press release, it's time to start distributing it. Next, you need to identify the right channels for your message to reach them. Here are five top options:
Traditional
You probably already have a list of publications where you want to submit your press release. These publications could include magazines, trade journals and industry newsletters.
Many publications have submission fees and offer incentives for writers pitching stories. Some publications, for example, offer subscriptions free of charge for every published story. Some offer a percentage for every article that is sold.
While submitting your press release through traditional means is still an option, most experts recommend going online.
Online channels
Online channels can be a great way for you to reach potential readers. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News is a news site that has been around since 1996. It provides news feeds from all major media outlets. It's easy for you to find your company's name in hundreds of other companies.
Yahoo! Yahoo! News offers similar services. However, it is focused on providing news related to specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS offers the ability to search keywords across its network. This is useful when searching for a particular topic.
AOL News offers similar services that Yahoo! AOL News offers similar services to Yahoo! While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.
Some publications let you post your press releases. Most publications charge a monthly subscription fee. However, many sites offer free access to press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It has more than 1,000,000 registered members. It allows users to access thousands of press releases from businesses around the world.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire is another great resource for finding press releases. They claim to have one of the largest databases of press release information.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print media could be the way to go, if you are looking for a larger audience than online journalists. Many small businesses don't realize how powerful they can be with print media.
If your business sells books, clothing, and electronics, print ads could be used to promote your latest product. You can also advertise in newspapers or magazines.
Look for something unique in your local newspaper's free section. There are many classifieds advertising positions available.
You might also contact your local television or radio station. They may be open to accepting press releases as part or their regular programming.
Press Releases are not Dead
It seems like everyone is talking about mobile apps these days. Did you also know that press release are still relevant? They're even more essential than ever.
People today expect immediate results. To get noticed, your message must reach the right person. It is important to use all channels possible to achieve this goal.
Facebook ads are not the only option. Instead, look outside the box to find creative ways to connect with customers.
Bottom line: Word of mouth is the best way for your business to grow. Customers will spread the word about your business to their family and friends. It is important that your customers are informed about your business before others.