Measurement of success in content marketing is crucial. Written content is the most popular form of online marketing, with 98 percent of marketers using this method. The second and third most popular types of content marketing are email and organic social media. Content marketing is about a strategy. A successful measurement of the results is an important part of any strategy. Below are some content marketing stats to keep in mind:
Images on blog posts get 94% more views
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is great news if you want to increase your audience's engagement and keep them on your website longer. Images are a great tool to connect paragraphs and clarify ideas. Images are a great way to highlight tone and encourage readers to interact.
The ability to add images to your content can help increase your view-through rates by as much at ninety-four% Research has shown that images have 94% higher views than posts without. Images increase traffic to your content and make it more accessible for your readers. Images should reflect your brand identity. It is possible to include more than one image in each post.
Blog posts that contain long-form content are more likely to be shared on social media
Long-form content is more likely to garner social shares than shorter posts. A study by BuzzSumo found that articles over 1000 words received almost twice as many tweets and Facebook likes as their shorter counterparts. It turns out that longer content is also more likely to engage readers. Google rankings are influenced by the quality of inbound links.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. It's a smart idea to go through older content to see if there are any opportunities to link it to the newer material. You can use the success of your old content to help you create new content. Here are some effective ways to promote long-form content:
Video blogs receive more social shares
Video in blog posts is a great way of increasing engagement and driving traffic. It can help you ignite your marketing campaigns. To increase traffic to your blog and social sharing, video content can be integrated into it. Learn how to incorporate videos into your blog posts. Here are five great examples of blog posts that feature videos. Embedding a video in your blog will increase its social share potential by ten times!
Creating engaging videos will increase your chances of getting seen in Facebook's News Feed. Facebook's algorithm assigns a relevancy score to every story, so stories that are relevant to your audience will appear at the top of the News Feed. You can add a call-to action to your video in order to increase your views. It is the "virtual handshake" that you exchange with viewers. You can get your video noticed simply by saying "to learn about it, click here".
FAQ
How easy is content marketing to measure?
Yes! It's part of the process. It allows you to assess whether your efforts have been successful and if there are any changes you should make.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
What is Content marketing?
It involves creating useful and relevant content on your website. This content could include text, images and infographics.
Should I hire a writer to write my Content Marketing?
No! No. You don't have to hire a professional writer in order to create content for your company. There are tons available online that can assist you in getting started.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
What Is A Content Marketing Plan?
A content marketing strategy (CMP) helps you set your goals and objectives. It also gives you strategies to develop and execute your online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy. How do you plan to achieve your goals?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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Your strategy's execution tactics - What channels will you use for sharing your content? What types of content are you going to produce?
These are the four essential components of a CMP that is effective:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy – Develop a clear vision and strategy for where you want to be. Break it down into smaller pieces.
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Execution – Set realistic expectations about when you can expect to see results.