Podcasting is one among the content trends of 2019. This new content format has many advantages. It allows companies reach a wider audience that they might have with a traditional piece. Podcasts can discuss anything from true crime to financial advice. 60% of podcast listeners will start a search for products they heard about on a podcast. That means you need to start creating podcast content now!
User-generated content
Marketing resources that are generated by consumers can be amazing. By showcasing the work of real people, brands can increase brand recognition and engagement. User-generated content on the other side can add authenticity to the brand. This trend can help brands create a more human brand. A brand can also harness the power of the Internet to spread its brand story to a wider audience.
User-generated content can take on many forms, from blogs and Internet forums to wikis, which allow anonymous editing. This type of content is becoming more popular, with examples including social networking sites and media hosting sites. This has led to a rise in online communities offering a place for users to share and interact with their stories. Some critics argue that the emergence of user-generated content is a threat to the freedom of speech of individuals and privacy.
Video content
More marketers are making use video content, as social media channels become more popular. In fact, 78% watch videos each week, and 55% of them every day. 54% of consumers desire to see more videos and products from businesses and brands over the next year. These are the top trends in video content. Video is a rapidly expanding industry. These trends can be tapped by understanding your audience.
Videos are becoming an increasingly popular medium when it comes to search engine optimisation (SEO). YouTube is one of the most popular search engines because they prefer videos due to their high-intent content. You can use keywords in your titles, descriptions, and thumbnail images to boost your rankings. Video SEO will also allow you to improve your search engine rankings. Use the same keyword as your title, subtitles and description to achieve this. These elements will optimize your video and make it more visible in search engine results.
Interactive content
Interactive content is becoming a popular medium for B2B marketers to engage with their audience. Interactive content has become a must-have for companies that want to stand out in the digital landscape. Consumers today have an overwhelming amount of content to consume, and to stand out, your content must be different. Interactive content does more than inform your audience. It encourages them to take part in interactive content. The goal is to get people to actively engage with your content and become more knowledgeable about your product or service.
Some interactive content is as simple as a calculator. It can be used to calculate complicated equations or evaluate a user's standing. For example, the CPA firm Kaufman Rossin created an interactive tax calculator for foreign-owned corporations in the US. The interactive tool offered users the ability to compare state and federal taxes in areas with heavy foreign investment. Another example of interactive content is MTNOnline's calculator, a Nigerian telecom company that provides customers with instant answers.
Surveys
Surveys are a great way to find new content ideas. Although people tend to use their own experience when trying to understand new concepts or topics, surveys can offer valuable insights into the opinions and views of all groups. Surveys can reveal what people think about topics and give them the information they need to make better decisions. These insights are useful for content creation and marketing efforts. This content trend is growing in popularity as it allows content creators to collect a wealth of data to enhance their writing and content.
It is proven that surveys can be used to generate more linkable content for a lower cost. Surveys can also help you identify customer pain points. Understanding customer pain points could be used to improve every aspect of business, including marketing. The survey data can be used to generate blogs, reports, or case studies that address these points. B2B segments can use surveys to generate content that is appealing to customers.
Augmented reality
Augmented reality (AR) is one of the hottest tech trends. With an estimated 810million mobile phone users, the market in augmented reality will grow to 1.1 billion by 2022. But how will brands leverage the power of AR? Although it is still early in AR's development, we can see some trends for the near future. Here are some of the top ways brands can use this technology to increase brand awareness and conversion rates.
AR has changed the way people socialize online. AR has revolutionized the way we socialize online. Instead of using simple face filters, users can now see augmented content that reacts with their movements. You can even use it during live streaming. Many companies are using this trend for their marketing strategies. AR content is now a common technology that can be used on mobile phones. It can be used in real life and is a great marketing tool for many businesses.
FAQ
How much should I invest in content marketing?
It all depends on how many leads are you looking to generate. Depending on the industry, the average cost of a lead is $5-10. In our case, the average cost per lead was $20 when we first started our company. Today, we spend an average of $6-7 per lead.
What Content Marketing Strategy is right for me?
A Content Marketing Strategy is perfect if you know exactly what you want to communicate.
These are just a few questions that you can ask yourself to help get you started.
Does my business need to communicate something specific? Or do I want to create content that resonates with general audiences?
Do you want to concentrate on generating leads?
Are you trying to promote one or multiple products?
Are you interested in connecting with people outside my industry?
If you answered "yes" to any of these questions, then a Content Marketing strategy is exactly what you need.
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
If you go down the route of self-produced content, you'll need to learn how to produce great content. It's easy to create content once you have it down.
To start, create simple landing pages in WordPress. Next, build your site. You can then build your portfolio over time.
What is Content Marketing?
This is a strategy that creates valuable, relevant content for your website or blog. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
How long does content marketing take?
It depends on the size of your business. Content marketing is often not feasible for small businesses. It can be a great investment if you are willing to invest some time.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
Why should you create a Content Marketing Plan? Why now?
At first, content marketing may seem overwhelming. However, it's possible to not tackle all the tasks at one time. Start small.
Begin with one thing at a time. To do too many things at once can lead to burnout and slow progress. Focus on one thing at the time until you master it.
Start Small. Don't stress about perfecting every aspect your content marketing plan. Only focus on one area of content marketing at time. As you get more comfortable, you'll naturally expand your efforts.
Build On Previous Successes. If you've already developed a strong reputation and following on social media, then why not leverage your existing network? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Create an event and invite bloggers.
Even if you have never written any content before, you should start. Start with something simple. Perhaps you will write a blog post or host a webinar. No matter what, you should measure its success.